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Management, Marketing, IT and Agency:
I unite the ingredients that make your customer marketing a success

An increasing number of platforms, continuously emerging new tools – do you, as a decision maker, sometimes wonder where to start in online communication and how to about staying on track in that network jungle?

Being a digital expert, I develop sophisticated communication and marketing campaigns for B2B, tailored to your business goals. This naturally includes concept, strategy, selecting the appropriate tools and their implementation into the work processes of your marketing department. I would be happy to assist you in the operational implementation as well.

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Strategy & Concept

  • Analyzing the state of you company’s current marketing and communication processes with a follow-up strategy consulting session
  • Close cooperation with existing or potential development teams, agencies and other service providers
  • Designing a digital roadmap for transferring the go-to market strategy into a clearly defined marketing action plan with suitable digital solutions
  • Gap analysis and consulting on marketing software and tools (for more information see Marketing Automation)
  • Strategic consulting during systems changeover and introducing new marketing tools to external and internal work processes

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Consistent operational implementation

  • Workshops and project management to accompany the design and communication processes behind the campaign concept and the campaign management
  • Briefing agencies and online service providers as well as creating concepts and support during agency pitches
  • Implementing and operational handling of campaigns and projects with your current agency, development teams and other partners (if need be from my network of experts) as well as ongoing assessment of results and quality assurance
  • As an interim manager: Project management as well as coordination and guidance during the introduction of online applications and marketing software for digital business
  • Planning, initiating and executing individual projects such as marketing campaigns

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